The Oxford Clothing Company
Partnered with this start up company to launch a new clothing and accessories line in Oxford, Mississippi. The brand design highlighted the colors and style of the university, Ole Miss, located in the town. I developed the concept and look for the line and designed all elements, from the clothing and patterns to the photography and marketing, including all social media outlets. Even creating one post that reached more than 25,000 views!
Brand Book / Logo / Tag
The design is rooted in the south. The logo is a stylized dogwood, representative of Oxford in Spring. Featuring bright colors & crisp lines the look epitomizes the motto: Style of the South, inspired by long sunsets, specialty cocktails, trading recipes and talking football. Family. Friends. Hospitality.
Button Downs / Polos / Tshirts
The shirts we developed for the Oxford Clothing Company were based on the style enjoyed by sports fans as well as tail gating pros. The colors are based on the University of Mississippi (Ole Miss) brand and the laid back style of the south.
Photographer / Location Scout
It was not hard to find great locations in this picturesque landscape, known as the Little Easy, Oxford is the home of William Faulkner and Ole Miss. We had many great models (including Miss Mississippi Teen USA Andrea Hightower) who made my job as photographer very rewarding.
Hats / Coats / Bags
The accessory items were just as high quality as the shirts and included specialty printing and stitching as well as embroidery. The custom pieces had OCC specialty patterns printed and used in construction.
Social / Stickers / Mobile Wallpaper