Roku
Hired for a 6 month contract working offsite, the scope included developing projects for their international team. I created merchandising kits including print and digital assets for various partners including StarzPlay, Crave, DirecTV, Apple, Apple AirPlay, Disney+, McDonalds, Hisense, Sony, Westinghouse, Philips, Sanyo and Hitachi. In addition, I developed internal projects including holiday social graphics and unique cards to send to clients. I also created a style guide for future branding cohesiveness for their team, with a plan for each country to move forward creating designs with an in-house team.
Roku Latin America
Roku runs promotions with many channels including DirecTV GO. The campaigns would include elements from POP displays to social outreach. This merchandising kit was running during Christmas, so they wanted a hint of holiday while not being specific, and still work within Roku branding.
Roku UK
This promotion with StarzPlay for the UK was another merchandising kit I designed. Utilizing the Roku purple and other support design elements to create a unique look for this campaign.
Roku Holiday
I’m sure we all agree, holidays are a great time to watch movies and reply to online polls. The Roku social team created these simple questions and asked their followers. I took the results and created fun designs to share on their platforms
Roku Packaging
During my time freelancing for Roku they were redesigning their packaging. Previously each product utilized a secondary color and the new design embraced the main Roku purple. Each package included unique icons and spot varnish.
Roku Canada
Hisense / Roku TV was a featured prize in the McDonald’s Monopoly game. This graphic illustration was used to promote on social media and in advertising outreach.
Roku TV
During the pandemic, many sports fans really missed live events aired on TV. When the events returned, Roku wanted to announce live coverage. Elements of this ad design were used to roll out a sports theme including wallpapers on Roku TV, as well as image cards for the individual sports.
Roku Canada
Each country’s Roku office employs their own departments to promote through social media. The Roku Canada team requested template options so they could easily develop content within the Roku brand. Designs for checklists, countdowns and movie playlists were developed.
Roku Holiday