I began freelancing for The Boston Group, and we just couldn’t quit each other. That gig turned into an almost 7 year partnership with some of the smartest writers and designers (and content experts) in the biz. As senior designer I wore many hats, from managing traffic to art direction and client presentations. We developed responses for RFP regularly and the team worked to give each presentation our all and won most! Below is work I did for big clients such as Raytheon, Hawker Beechcraft, Silverlink, First Trade Union Bank and Healthcare Source. I also prided myself in planning our summer outings and holiday parties!
As the agency for Raytheon, we worked on many various projects for B2B and B2C as well as internal campaigns. Below are select projects including brochures, ad campaigns and a multi-tiered rollout to their employees to revamp their Six Sigma program that included printed posters, digital lobby signs and a microsite to provide materials to staff.
Our agency was chosen to develop a new brand when Hawker and Beechcraft merged into one company. Each element of their brand was revamped, from signage to flight guides.
This company came to us with the challenge to help them tell their story in a unique way. As a healthcare partner, they provide insight into patients’ profiles for doctors and pharmacies. The campaign developed was ‘The new face of healthcare’ that was very well received. Another challenge they had was getting interest in their booth at trade shows, the solution was a hit, we branded a rented photo booth that produced snapshots with their logo and provided them with digital versions to utilize in their messaging.
First Trade Union Bank
A small bank with a lot to offer, FTUB came to us to redesign their website to show the offerings for their clients. I created the site in a multi-layered Photoshop file and worked with a team of developers to oversee the production. We provided a visual vocabulary for the company that was utilized in ad campaigns and printed materials.
This site was developed in Photoshop to act as a template and guide for their internal team to work from. We gave them case studies for different information sets they could utilize to manage their site and stay on brand.